I am a visual artist primarily recognized for video, as well as performance and photography, specifically in the subject of portraiture.
I dropped out of college in 1995 and split residences between San Francisco and the East Village, NYC, taking up an artistic career as a performance artist in underground nightclubs. While in San Francisco, I met John Epperson, famed NYC transvestite performer and creator of Lypsinka. I initially met John at Josie's in the Castro where I was in charge of getting John ready for his shows. Our time together had a huge impact on my artistic world view.
In 1998, I formed the punk band The Pinks in Los Angeles with his college freshman roommate Josh Austin. The Pinks played over one hundred shows in and around LA. To supplement my art, I formed a catering company landing celebrity clients Rod Stewart, Rachel Hunter, Patricia Arquette, Sharon Stone, and Laurence Bender-Quentin Tarentino, among others. After disbanding The Pinks, I turned to an interest in video. Josh Austin and I formed Central Film Group, a film company responsible for our first feature shot on DV entitled, Only In America - The Jay And The Americans Story in the early 2000's. I co-directed and co-produced the feature, as well as cooked all the food for the cast and crew.
Equipment ~ Workflow
Canon 5D Mark III
H4 Digital Field Recorded
Sennheiser Shotgun Mic
Z96 LED Lighting
FinalCut Studio 7
The mid 2000's found me focused on photography and videography. In 2004 I had my first show, The Backroom Series comprised of portraits of jugglers, clowns, b-movie icons and transvestite prostitute friends from my East Hollywood neighborhood. Objectification, my first solo video exhibition, was featured at the Atelier Deluxe Musique Gallery in Los Angeles. The installation also found homes in San Francisco at BOCA and in Columbus, Ohio at The Elements of Art Gallery. At the same time, I shot “A Fix”, a narrative short adaptation of a short story by Beat Poet, Herbert Huncke.
I have also acted as curator at many shows in Los Angeles and Columbus, Ohio. Recently at the Chop Chop Gallery in Columbus, Ohio, I produced the event Superstar which brought four Warhol Superstars (Taylor Mead, John Giorno, Holly Woodlawn and Penny Arcade) to Columbus for a performance and panel discussion in November 2008 to accompany the Warhol exhibit “Other Voices, Other Rooms” housed at The Wexner Center For The Arts. The most recent curatorial creation is the ongoing production of MINOU!, a 1940’s Paris style dinner theatre in which I act as the head chef. Mionu! features rotating performances by peers over a seven-course dinner, accompanied by a house Hobo Jazz band.
I was enrolled in the MFA program at The Ohio State University from 08' - 10', and taught foundations photography in the OSU Department of Art from 08' - 12'.
In 2012, I signed on as an independent director for Mark Burnett's commercial production company Vimby in Los Angeles, producing Walmart LBC commercials in Dayton, Cleveland, Minneapolis, and Louisville. At this time, I launched KEIDA MASCARO LLC, a production company specializing in progressive video content. Projects in production will specialize in B-roll, political campaign content, PSA's, as well as documentaries and narrative films.
In 2016, I will be producing and broadcasting The Armchair Report, a weekly roving talk show that is based around a moving 1976 Cadillac Coupe de Ville.